SPECIAL OLYMPICS

"Special" is an outdated way to describe people with intellectual disabilities.
But it's the perfect way to describe the Special Olympics.
So we helped them reclaim the word.

Silver | National Addy's 2024

Silver | Effies 2024
Best Public Good + Gold | Indie Awards 2024

Editor's Pick | AdAge

Long Form

Bonus Cut

Athletes were asked what "special" meant to them.

Their answers made us question writing the original script.

We also created The Special Report.

An interview series where Special Olympic athletes interview their sports heroes.

It's picked up quite a bit of steam and now has over 70 interviews.

Shorties

All of the photos in the spots were taken by Special Olympics athletes on disposable cameras that we distributed during the spring games. This is a small portion of the hundreds of pics they took.

1/2

Made at BARRETT HOFHERR with Liam Berg and Daisy Serafini.
CDs: Jamie Barrett + Todd Eisner

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