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ART DIRECTOR
Habit Burger Grill
Dodgers Home Base
Habit and the LA Dodgers united through an official sponsorship and a restaurant in center field.
So we put billboards all over LA, reskinned a restaurant, launched a Dodger-themed milkshake, and made tons of social content.
OOH
We then turned the Echo Park Habit into go-to pre and post-game location for Dodgers fans. And this dude painted my logo on his face.
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On opening day, the fans showed up, the blue wave shake flew off the shelves, and content was made.
Made at BARRETT HOFHERR with Liam Berg.
CD: Todd Eisner
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