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ART DIRECTOR
Habit Burger Grill
Burger Wars
Habit's Double char was voted America's #1 burger.
Narrowly beating out the likes of their California rival, In-N-Out.
So we took out billboards in front of In-N-Out locations and got our troll on.
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SF Addys OOH | Daily Mail | Reddit | UsaToday | SF Gate | Globe Newswire
Out of Home
We started with billboards outside of In-N-Out's busiest locations.
Print
Then we took out this full-page ad in the LA Times
It caused quite the stir.
In-N-Out fans raged on social.
The media talked a lot.
A local LA radio station put up their own billboard in In-N-Out's defence.
And as a result, Habit had their most profitable month in their history.
So to celebrate, we live launched our award-winning burger into space.
Lagniappe
Our campaign is now an example for the word "troll" on dictionary.com
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