top of page
ART DIRECTOR
Habit Burger Grill
Burger Wars
Habit's Double Char was voted America's #1 burger.
Narrowly beating out the likes of their California rival, In-N-Out.
So we took out billboards in front of In-N-Out locations and got our troll on.
..........................................
SF ADDYs OOH | Daily Mail | Reddit | USA Today | SF Gate | Globe Newswire
We started with billboards outside of In-N-Out's busiest locations.
Then we took out this full-page ad in the LA Times.
It caused quite the stir.
In-N-Out fans raged on social.
The media talked a lot.
A local LA radio station put up their own billboard in In-N-Out's defence.
As a result, Habit had their most profitable month in their history.
So to celebrate, we live launched our award-winning burger into space.
Lagniappe
Our campaign is now an example for the word "troll" on Dictionary.com
bottom of page