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Special Olympics

Reclaiming "Special"

"Special" is an outdated way to describe people with intellectual disabilities. But It's the perfect way to describe the Special Olympics.

 

So we helped them reclaim the word. 

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Effie Awards 2024  /  Silver

National Addy 2024  /  Silver 

Indie Awards 2024  /  Gold

AAF West Addy 2024  /  Gold & Mosaic Award 

Special  |  Long Form

Bonus Cut
Each athlete was asked what "special" meant to them. Their answers gave us this unscripted cut.

We also created The Special Report - an interview series where Special Olympic athletes interview their sports heroes. It's picked up quite a bit of steam and now has over 70 interviews.

Social Videos

Lagniappe 
All of the photos in the videos were taken by Special Olympic athletes on disposable cameras that we distributed during the spring games. This is a small portion of the hundreds of photos they took.

​Made at BARRETT HOFHERR with Liam Berg and Daisy Serafini.
ECDs: Jamie Barrett + Todd Eisner

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