GREY POUPON

Avant Mustarde

The French are masters of two things: fine art and mustard.

So when tasked with rebranding the iconic mustard brand, we simply fused these cultural cornerstones into one idea—Avant Mustarde.

Thereby reframing Grey Poupon as not only a French culinary staple but a work of art.

It takes 8 seconds to qualify a ride in Pro Bull Riding.

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That may not sound like a very long time, but when your strapped to the back of a two thousand pound pissed-off bull, eight seconds is an eternity.