SPECIAL OLYMPICS

Special

"Special" is an outdated way to describe people with intellectual disabilities. But, it's the perfect way to describe Special Olympics.

So we helped them reclaim the word.

Because special isn't what we are.

It's what we do.

Broadcast

Bonus Cut

While recording the spot we asked each athlete "what special meant to them."

And then we wondered why we spent so much time writing a script.

The Special Report

We also created The Special Report, an interview series where Special Olympics athletes sit down with their sports heroes.

The series now features over 40 interviews with some of the biggest names in sports and has truly taken on a life of its own.

Best of all, Ryan (a frequent host) told us he’s found his true calling in life.

Socials

Behind
the
curtain

All of the photos in the spot were taken by Special Olympics athletes on disposable cameras that we distributed at the June games.

This is a small sample of the hundreds of photos they took.