HABIT BURGER
Burger Wars
Habit's Double Char was voted America's #1 burger by USAToday.
Even beating the likes of FiveGuys and In-N-Out.
So naturally we bought billboards outside of the #2 ranked burger's most popular location, and got to trolling.
Trolling #2
Reactions
In-N-Out fans raged on social.
The news picked it up.
A local radio station took out their own billboard to piggy back on the drama.
Trolling #5
We got so caught up in the In-N-Out drama that we almost didn't realize that Five Guys placed 5th in the burger rankings. Serendipity.
Space Launch
Turns out a little trash talk led to Habit’s most profitable month ever.
So to celebrate, we launched our award-winning burger into space, proudly claiming the title: "The burger other burgers look up to."
With
CD Todd Eisner
CW Liam Berg
Daily Mail
Reddit
USAToday
SF Gate
KROQ
Globe Newswire