HABIT BURGER

Burger Wars

Habit's Double Char was voted America's #1 burger by USAToday.

So naturally we bought billboards outside of the #2 ranked burger's most popular location, and got to trolling.

In-N-Out keyboard warriors cried on social.

The news picked it up.

A local radio station took out their own billboard to piggy back on the drama.
Oh and Habit had their best selling quarter in their 50+ year history.

We got so caught up in the In-N-Out drama that we almost didn't realize that Five Guys ironically placed 5th in the USATodays rankings.

While the billboards were a lot of fun, we wanted to put an end to the trolling in a big way.

So we live-launched our award-winning burger into space while repping the title "the burger other burgers look up to".

CD Todd Eisner

Daily Mail
Reddit
USAToday
SF Gate
KROQ
Globe Newswire