HABIT BURGER GRILL - BURGER WARS
Habit's Double Charburger was voted America's #1 burger.
Even beating out the likes of their California rival, In-N-Out.
So we took out billboards in front of In-N-Out locations and got to trolling.
Trolling #2



In-N-Out fans raged on social.
The media picked it up.
A local LA radio station came to In-N-Out's defence.
Habit had their most profitable month in history.

Trolling #5
Turns out 5 Guys came in 5th.
So naturally we did this above their Time Square location.
To finish off our trolling with a bang, we live launched our award-winning burger into space,
proudly claiming the title: "The burger other burgers look up to."

After all that, our campaign became an example for the word "troll" on Dictionary.com

Made at BARRETT HOFHERR with Liam Berg.
CD: Todd Eisner







