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HABIT BURGER GRILL
BETTER BY CHAR

The Habit Burger Grill doesn’t just make burgers.
They make charburgers which are, well, better.

 

So we created Charlie, an animated briquette whose sole purpose in life is to provide Habit customers with the best burgers they’ve ever had.

 

Even if that means making the ultimate sacrifice.

Made @ Barrett Hofherr with:
Creative Directors - Jamie Barrett & Todd Eisner

Copywriters - John Vasiliades & Liam Berg 

Art Director - Michael Simon

Director - Benji Weinstein

SPONC SPOT

"CHARLIE"

MORE VIDEO

Can you kill a sentient briquette and sell burgers in 6 seconds? Yes. 

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