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HABIT BURGER GRILL
BETTER BY CHAR
The Habit Burger Grill doesn’t just make burgers.
They make charburgers which are, well, better.
So we created Charlie, an animated briquette whose sole purpose in life is to provide Habit customers with the best burgers they’ve ever had.
Even if that means making the ultimate sacrifice.
Made @ Barrett Hofherr with:
Creative Directors - Jamie Barrett & Todd Eisner
Copywriters - John Vasiliades & Liam Berg
Art Director - Michael Simon
Director - Benji Weinstein
SPONC SPOT
"CHARLIE"
MORE VIDEO
Can you kill a sentient briquette and sell burgers in 6 seconds? Yes.
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