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DUREX PRESENTS
DURED
/// Sex that makes sense
Sex ed has been weird and uncomfortable since the dawn of time. That's why Durex, the condom kings themselves, have given sexual education a much-needed makeover.
OOH
To bring students to the website, we placed posters in common hangout spots.
MICROSITE
The website features a digestible curriculum and offers direct communication between curious students and the Dured sexperts.
CURRICULUM CONTENT
#JUST THE TIP
The Dured Instagram account will supply followers with helpful content while also answering any questions they may have; using the cheeky little hashtag "justthetip."
Copywriter | Megan Springer
Art Director, illustrator & animator | Michael Simon
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