DUREX PRESENTS
DURED

/// Sex that makes sense

Sex ed has been weird and uncomfortable since the dawn of time. That's why Durex, the condom kings themselves, have given sexual education a much-needed makeover.

OOH

To bring students to the website, we placed posters in common hangout spots.

MICROSITE

The website features a digestible curriculum and offers direct communication between curious students and the Dured sexperts.

CURRICULUM CONTENT

#JUST THE TIP 

The Dured Instagram account will supply followers with helpful content while also answering any questions they may have; using the cheeky little hashtag "justthetip."

CopywriterMegan Springer

Art Director, illustrator & animator | Michael Simon