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SPECIAL OLYMPICS

[ SPECIAL ]

"Special" is an outdated word to describe someone with an intellectual disability.
But it's the perfect word to describe the Special Olympics.

So we helped them reclaim the word.

Longform

Bonus Cut

While recording our scripted spot, we asked each athlete "what special meant to them."

Then we wondered why we even bothered writing a script.

The Special Report

We also created an interview series where Special Olympics athletes conduct interviews with their sports icons. The series now has 40+ interviews and counting, featuring some of the biggest names in sports.

Social Videos

Behind the Curtain

All the photos in the spot were taken by Special Olympics athletes on disposable cameras that we distributed at the summer games.
This is a small sample of the hundreds of photos they took.

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With

CD Jamie Barrett & Todd Eisner
CW Liam Berg
AD Myself & Daisy Serafini
DIRECTIOR Matt Palmer

Silver / 2024 Effies
Silver / 2024 National Addy
Best Public Good & Gold / Indie Awards 2023
Mosaic Award & Gold / SF Addys 2023
Editor's Pick / Adage

Recognition

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