top of page
GREY POUPON
AVANT MUSTARDE
We were tasked with rebranding Grey Poupon to appeal to the affluent millennials of today.
​
So we went way back to Grey Poupon's French roots with a rebrand that will stop any millennial in their tracks.
GREY POUPON
AVANT MUSTARDE
The French truly excel in two things: the fine arts, and mustard.
So, when we were tasked with rebranding Grey Poupon to appeal to affluent millennials, we simply united these two staples of French culture.
Made @ the Creative Circus with:
Copywriter - Nick Beussink
Art Director - Michael Simon & Jason Magnes
***2021 D&AD New Blood Awards / Graphite Pencil
​
SPONC SPOT
"A BRAND AWAKENING"
"LA TRAJEDIÉ"
bottom of page