top of page
GREY POUPON
AVANT MUSTARDE
We were tasked with rebranding Grey Poupon to appeal to the affluent millennials of today.
So we went way back to Grey Poupon's French roots with a rebrand that will stop any millennial in their tracks.
GREY POUPON
AVANT MUSTARDE
The French truly excel in two things: the fine arts, and mustard.
So, when we were tasked with rebranding Grey Poupon to appeal to affluent millennials, we simply united these two staples of French culture.
Made @ the Creative Circus with:
Copywriter - Nick Beussink
Art Director - Michael Simon & Jason Magnes
***2021 D&AD New Blood Awards / Graphite Pencil
SPONC SPOT
"A BRAND AWAKENING"
"LA TRAJEDIÉ"
bottom of page